Giving Back

We’re on a never-ending quest to make burgers, and lives, better while supporting local communities around our restaurant locations, as well as worthy causes. Giving back is what we do second best, after best quality food and service inside the restaurant.

About Us

Executive Summary

  • Locally owned Red Robin Franchisee since 1993
  • Largest Red Robin franchisee of 14 total in the U.S.
  • Operating 21 Red Robin restaurants in Eastern and Central Pennsylvania
  • Successful new restaurant opening in 2014 in York
  • Annual Increased Sales since inception in 1993
  • Total Annual Sales at $74.2M
  • Average Unit Volumes > $3.5M
  • Experienced Operations and Support Teams
  • Financially Strong
  • Extensive Community Involvement
  • Abundant Charitable Organization Partnerships
  • Four Core Values
    • Honor
    • Integrity
    • Continually Seeking Knowledge
    • Having Fun
  • 2013 Recipient of the Franchise Spotlight Partner of the Year Award by Red Robin International
    • Lehigh Valley Restaurant Group was honored as Franchise Spotlight Partner of the Year for 2013 due to its outstanding performance and exceptional contributions to the communities in which they operate
    • Award presented at the 2014 Red Robin Leadership Conference amongst Red Robin Corporate and Red Robin Franchisees

Background / History

Red Robin’s core “B.U.R.G.E.R.” values ensure that Guests & Team Members alike are better for being here.

Bottomless Fun
Our Guests love coming here because we do too. Our playful spirit gets mixed in to everything we do.

Unwavering Integrity
Do the right thing, no matter what. Our word is a 100% guarantee we will deliver. Even when it’s tough or no one is looking.

Relentless Focus on Improvement
We are always striving to be better. We constantly seek knowledge and innovation to keep things popping!

Genuine Spirit of Service
We go above and beyond to meet our guests’ needs. Unbridled hospitality and personal connections are in our DNA.

Extraordinary People
Remarkable people make us better. We honor our team members by caring for, developing, and rewarding them.

Recognized Burger Authority
Nobody does burgers as well as we do—nobody. We are the gold standard in taste, quality, presentation, and innovation.
Red Robin’s culture also encompasses our people, our burgers and our B.U.R.G.E.R. stories. We take great care in choosing the people who take great care of you. From our servers to our chefs to our greeters, we’re all about making sure you have a good time, every time. Our burgers, though, are where it all began. Serving them fresh, fire-grilled and just how you like them. Loosely packed and full of flavor, Red Robin burgers don’t just make you full. They make you smile. Like they have since our first LVRG restaurant opened in 1993 and Red Robin’s first restaurant opened in 1969. Our goal? Burger greatness for every Guest.
Lehigh Valley Restaurant Group, Inc. (LVRG; www.redrobinpa.com) is a Red Robin franchise covering the Lehigh Valley, Northeast, Southeast and Harrisburg regions. LVRG was formed in 1991 by founder and former CEO, Stephen J. Hanzlik and a group of his friends. They opened their first Red Robin restaurant in 1993 at Tilghman Square in Allentown, PA. Since the beginning, LVRG has provided employment, memorable guest experiences and great food to countless people. In 2010, Steve passed away after a long and courageous battle with cancer. Steve’s legacy, nevertheless, lives on in the four walls of LVRG’s 21 restaurant locations and continues to grow and service our communities through Red Robin Catering.

Territory & Locations

Eastern and Central Pennsylvania

lvrg-pa-map

History of Store Openings

History of Store Openings

about_restaurant_01


Corporate Sponsorships

Baseball

Lehigh Valley Iron Pigs

  • Red Robin Strike-Outs Program
    • Every time the opposing team’s batter is struck out by the pitcher, “Red Robin…Yummm®!” is played on the PA system
    • Once there are 7 strike-outs, the entire stadium is provided a special text code for our Red Robin Royalty loyalty card that will provide a special $3 off $20 offer to only those who use that text code

iron-pigs-baseball

Harrisburg Senators

  • Red Robin Yummm®! Hits game played at every home game
    • Every time the Senator’s batter hits a single, double or triple base hit, “Red Robin…Yummm®!” is played on the PA system
    • Once there are 10 base hits (home runs excluded), the entire stadium is provided a special text code for our Red Robin Royalty loyalty card that will provide a special $3 off $20 offer to only those who use that text code
  • Red mascot appearances

Scranton/Wilkes-Barre RailRiders

  • Red Robin is the exclusive sponsor of the RailRiders Team’s hits
    • Each time a player gets a hit (excluding home runs), the Red Robin signature “YUMMM!®” sound clip is played over the stadium sound system with Red Robin logo and “YUMMM!®” displayed on the LED boards.
    • if the RailRiders get 10 base hits in one game, every fan in attendance receives a special YUMMM!®” HitsReward card of $3 off $20 purchase
  • Red Robin Trolley Race
    • Red Robin’s Trolley Race game played at 36 RailRidswb-railridersers home games on the giant digital board between one inning per game
    • Three sections in the stadium are chosen to root for their color Red Robin trolley and the trolley that wins, the entire section receives a Free Jump Starter Single appetizer with purchase card
    • Fan from the winning tolley section is randomly selected to say “Red Robin…Yummm®!” in the microphone and receives a specialty-made Red Robin tshirt in their trolley’s winning color
  • Red mascot appearances
  • Red Robin recognized as a Top 5 sponsors by game attendees

Reading Fightin’ Phils

  • Red Robin Burger Shuffle played at 35 homes games
    • Nightly recognition via public address announcements at introduction of the game
    • Logo on the video board & “Red Robin…YUMMM!®” played at end the game
  • TV and video board wraps

reading-fightin-phils-baseballreading-fightin-phils-baseball-1

Hockey

Wilkes-Barre/Scranton Penguins

  • Exclusive sponsor of the Penguins Kid’s Club program
  • Promotion that rewards one random season ticket holder every home game
    • Winner receives a RR gift card
  • Red mascot appearances
  • 7’x5’ East Gate Concourse Banner at Mohegan Sun Arena
  • Exclusive sponsor of an intermission promotion on the video board
  • Website advertising
  • Red Robin “Game Winning Tweet” Promotion
    • Partnering with the Penguins’ social media campaign during the 2014-15 regular and post season. For each Penguins home game win, the Penguins will “tweet” out to their current (and growing) 26,800 twitter followers to encourage fans to go to eat at Red Robin

wbs-penguins-hockeywbs-penguins-hockey-1

Hershey Bears

  • Official Sponsor of the Red Robin Burger Shuffle video board feature
    • Winner receives a RR gift card
  • Official Sponsor of the Red Robin Build a Burger intermission activity on the ice
    • Participants receives a RR gift card
  • Official Sponsor of the “Master Blaster” intermission activity on the ice
    • Red Robin t-shirt launch
  • Red mascot appearances
  • Logo on website and video board

Reading Royals

  • Official Sponsor of the Red Robin Red Zone package
    • Ticket book for seats in the Red Robin Red Zone
    • PA & video board announcements featuring the Red Robin Red Zone
  • Friday Home Games feature the Red Robin Red Zone Royal Challenge
    • Royals pick a 2-minute window and if they score, the entire Red Robin Red Zone receives a RR offer
  • Logo on website and video board
  • Red mascot appearances
  • Royals mascot appearances at Red Robin restaurant locations of Mill Creek, Hamburg & Exeter
  • On-air radio appearance for a Red Robin GM to benefit locations

Lehigh Valley Phantoms

  •  Intermission Entertainment sponsorship
    • Red Robin mascot on the ice and scoreboard logo exJustSports Photographyposure
  • Quarter page ad in the game day program
    • Royals pick a 2-minute window and if they score, the entire Red Robin Red Zone receives a Red Robin offer
  • Logo on website and video board
  • Red mascot appearances at Phantoms mascot events
  • Exposure on the LED Power Ribbon per game night after the first and second periods of play that will include the “Red Robin…Yummm®!” mnemonic
  • Official scoreboard entertainment sponsorship per game night
  • Exposure on the PPL Center TV Network per game night
  • Four VIP Club Seats, including one parking pass (center ice, 5th row)
    • To be used for employee incentives and rewards
    • Provided pre-sale for any concert events for those four seats

JustSports Photography JustSports Photography

Indoor Arena Football

Lehigh Valley Steelhawks

  • Play at the PPL Arena (Downtown Allentown, PA)
  • Official Sponsor of the 2016 Steelhawks Junior Football League (SJFL)
    • Off-field promotion/ad insert for all SJFL goodie backs
    • Red Robin Restaurant hosts the SJFL runner-up team party and give each child participant a Red Robin gift card
    • SJFL Player of the Game (win & lose) receive a Red Robin gift card
    • Red Robin embroidered logo on SJFL jerseys
    • Partner logo on SFJL page in 2016 Yearbook Program
    • Vouchers provided to Red Robin for SJFL games
    • SJFL participates in the Red Robin Bulk Gift Card Fundraiser per season
  • Red Robin Dasher Board Banner for all SJFL & Steelhawks games
  • Red Robin logo displayed on rotating LED banner for SJFL & Steelhawks games
  • Red Robin Hanging banners above goal posts in each end-zone
  • (1) On-field promotion with Red and Steelhawks mascots, including PA announcements
  • (4) Premium Level season tickets for Steelhawk games (row 2-4)
  • (1) Video board commercial
  • (1) SecTV commercial
  • Red Robin logo and web link on Steelhawks website
  • Use of Steelhawks players, dancers, coaches and mascot for other promotional appearances or events for up to 2 hours (i.e. celebrity bartending, raising money for charity, etc.)

steelhawks-arena-football

Cycling

Red Robin Presents the Marty Nothstein Bicycle Racing League (BRL)

  • Valley Preferred Cycling Center (Velodrome in Trexlertown, PA)
  • Exclusive sponsor of BRL
  • Two Seasons: Fall & Spring
  • 80-110 kid participate each season
  • Five teams: Honor, Integrity, Knowledge, Fun and Yummm (based on RR Core Values)
  • Each participant who completes the program (and competes in the championship race) receives a Red Robin gift card
  • All participants receive Red Robin cycling jersey
  • Red mascot appearances
  • Tuesday Night Bike Night Kid’s Nights at local Red Robin locations to teach about bike safety, the BRL and win prizes.

Soccer

Parkland Area Soccer Club (PASC)

  • Exclusive sponsor of the PASC travel team
  • Red Robin logo on every PASC travel soccer team jersey
  • Logo on website as a “Premium Partner”
  • Logo on all printed matter and mass emails by PASC
  • PASC holds two 10% Night Red Robin fundraisers per year
  • PASC does at least one Red Robin Bulk Gift Card fundraiser
  • Exclusive sponsor of the PASC tshirt

 

  

 

Quakertown Soccer Club (QSC)

  • Exclusive sponsor of the QSC intramural team
  • Red Robin logo on every QSC intramural soccer jersey
  • Offer attached to welcome/registration packets
  • Red mascot appearances
  • QSC does at least one Red Robin fundraiser
  • Set up tent at QSC Sponsored tournaments
  • Premium banner placement at QSC
  • Ad in QSC tournament programs
  • Logo on website

 

College

Lehigh University

  • Advertisements in the following sports programs: Football; Sports Annual; Wrestling; Men’s & Women’s Basketball
  • Signage at Goodman Stadium & Stabler Arena during events
  • Public address announcements
  • Message board announcements
  • In-Game Promotion at men’s & women’s basketball games
  • “Red Robin Field Goal Challenge” at all home football games
  • Web, Radio and TV advertisements
  • Tickets provided to Red Robin for internal use
  • Mascot appearance, coupon distribution and Red Robin banner during National Prep Wrestling tournament event
  • Ticket-back sponsorship for all Lehigh Athletic events, including high school graduations

lehigh-university-football-2 lehigh-university-football-3 lehigh-university-football

Bucknell University

  • Digital wall matrix board signage for Bucknell men’s and women’s basketball games
  • Radio ads in all broadcasts of Bucknell football and men’s basketball games
  • Print ad in Bucknell football and basketball game-day programs
  • Red mascot appearances

Local Corporate Events

Taste of Hamburg-er Festival

  • Main event co-sponsor with Cabela’s and Cigars International for one of the area’s largest festivals, attracting 30,000-40,000 people for a one-day event located in center-city Hamburg, Pennsylvania
  • Vendor tent on main street, located in the area of the festivals amateur and professional hamburger eating contest stage
    • Red Robin provides/donates all the burgers used for both the amateur and professional hamburger eating contests (full Red Robin Gourmet Cheeseburgers with 6oz. patties)
  • Multiple banners all throughout the festival, hung on the festival barricades
  • Cook and sell select Red Robin burgers and Freckled Lemonade® drinks on site (Freckled Lemonade® are served in specialty Red Robin beakers that are used for refills during the festival)
  • Red Robin mascot appearance at the event
  • Participate in the judging for best hamburger both by a professional panel and people’s choice
    • In 2012, won Best Burger Value and Best Burger Overall awards
  • Participated in this festival since the Hamburg Red Robin opened in 2011

Senator Pat Browne Kid’s Expo

  • Participated since 2012 in partnership with Pennsylvania State Senator Pat Browne to give back to the community and our children and provide a safe night filled with fun and food
  • Red Robin mascot was on site and mingles with the children and their families
  • The event has taken place at Buckeye Boyle Park in Allentown, The DaVinci Center at Cedar Crest College and Dorney Park
  • Red Robin sets up a food vending tent and donated burgers and hot dogs to anywhere between 1,500-2,500 parents and children in attendance each year

 

Moravian Academy School Fall Festival

  • Participated as a food vendor since 2012
  • Catered and sold different menu items, Freckled Lemonade® and soda to almost 1,000 attendees

moravian-academy-fall-festival

ArtsQuest

Musikfest

  • Since 2015, Red Robin participated in the one of the largest local events in the area, that draws millions of people each year for 10 days
    • Red Robin provided 30,000 coupons to be stuffed in the unique Musikfest beer mugs that are sold at the event
  • Inclusion of our Red Robin logo with a link on the Musikfest Partners Page on www.musikfest.org.
  • Inclusion of our Red Robin logo in the Musikfest Program Book
  • Inclusion of our Red Robin logo on Sponsors’ Alley signage banner during Musikfest.

artsquest-musikfest
artsquest-musikfest-2

Print Publications

  • Advertise in all ArtsQuest print publications for events and for general event/activities information for the community
    • Seven publications with an estimated distribution rate of 285,000

 

PEEPSFest

  • Sponsor of the PEEPSFest 5K Run, Kids’ Fun Run and the Mascot Dash
  • Event is a New Years celebration, during the day, for families on December 30th & December 31st
    • Logo placement on all 5K race bibs and t-shirts
    • Logo on PEEPSFest Partners Page, 5K Event details link and on registration website for 5K run
    • 10’x10’ tent at 5K finish for marketing and for packet pick-up days before the event
    • Promotional Red Robin offer in all runners’ bags
    • Provided $20 gift cards to winners in all categories of the 5K run
    • Red mascot in the Mascot Dash race
    • Red Robin on all media, social media, eBlasts and print marketing for event, including rack cards that were distributed throughout the Lehigh Valley

artsquest-peepsfest-2artsquest-peepsfestatsquest-peepsfest-3

2015 Women’s World Cup SoccerFest at Steel Stacks

  • 10’ x 10’ Red Robin canopy tent on on-site for the areas largest sports viewing party
  • Four tickets to the VIP area at the event
  • Red Robin banners on-site during all dates of the festival
  • Prominent acknowledgment containing company name, logo and/or slogan in select television, radio, and/or print media releases and marketing, when and where applicable, including newspaper supplements
  • Inclusion of our Red Robin logo with a link on the Sponsors page on www.lvsoccerfest.com
  • A full page ad in the Lehigh Valley Soccerfest and Viewing Party program book
  • Inclusion of our name and/or logo in two social media posts
  • A digital Red Robin ad with a link on www.lvsoccerfest.com
  • Red Robin mascot on-site at the festival and participate in the event programming
    • Red Robin social media selfie activation at events
  • Ability to distribute promotional materials onsite during the festival

Non-Profit Partnerships

Leukemia & Lymphoma Society (LLS)

  • Partnership began in 2010 with Eastern PA Chapter
    • Red Robin was #3 in the Top 10 Organizations in raising funds for the Light the Night Walk in 2010, with a total of $9,147 with a month and a half lead time
  • 2011 Partnership with Eastern & Central PA Chapters – Participated in four walks
    • In total, the LVRG team raised $30,041 between the two Chapters
  • 2012 Partnership with Eastern & Central PA Chapters – Participated in four walks
    • CEO & Senior Manager of Marketing on the Executive Committee for Eastern PA Chapter
    • Red Robin is a National Partner of LLS, due to the efforts from LVRG.
    • LVRG raised a total of $47,488
  • 2013 Partnership with Eastern & Central PA Chapters – Participated in five walks
    • CEO on the Eastern PA LLS Board & Senior Manager of Marketing on the Executive Committee for Eastern PA Chapter
    • LVRG raised a total of $72,288
  • 2014 Partnership with Eastern & Central PA Chapters – Participated in five walks: Lehigh Valley, Northeast PA, Philadelphia, Chester County & Lancaster
    • LLS Team in Training (TNT) Program – First Time
      • LVRG home office staff and managers participated in St. Luke’s Half Marathon (13.1 miles; Sunday, April 27th, 2014) and raised $14,408
      • LVRG CEO & Purchasing Director put together a cycling team to do the Tour De Chocolate Town on Sunday, September 7, benefiting LLS. The team raised $16,361 to date. Grand total of
    • CEO on the Eastern PA LLS Board & Senior Manager of Marketing on the Executive Committee for Eastern PA Chapter
    • LVRG raised a total of $88,301, including the TNT Program
  • 2015 Partnership with Eastern & Central PA Chapters – Participated in seven walks: Lehigh Valley, Northeast PA, Philadelphia, Chester County, Harrisburg, York & Lancaster
    • LVRG has raised over $113,381!
      • $81,339.42 was from the in-restaurant pin-up sales
      • $12,041.54 from walk team fundraising
      • $20,000 donated by the LVRG Board
    • CEO on the Eastern PA LLS Board
    • Senior Manager of Marketing on the Executive Committee for Eastern PA Chapter
    • Executive VP of Operations announced as the EPA Lehigh Valley Walk Chair
  • 2016 Partnership with Eastern & Central PA Chapters – Participated in the three major walks: Lehigh Valley, Philadelphia & Harrisburg
    • LVRG has raised over $185,754! The highest yet!
      • $123,428.35 was from the in-restaurant pin-up sales
      • $37,325.90 from walk team fundraising
      • $25,000 donated by the LVRG Board
    • CEO on the Eastern PA LLS Board
    • Senior Manager of Marketing & Lehigh Valley Senior Regional Operations Director on the Executive Committee for Eastern PA Chapter with the Executive VP of Operations as the EPA Lehigh Valley Walk Chair

Raised over $546,400.05 for LLS since 2010

Muscular Dystrophy Association (MDA)

  • Partnership over 15 years old
    • Donate and host an annual “Holiday Breakfast” event at Tilghman Square Red Robin location
    • 2012 sold MDA shamrocks in all our restaurants for Annual MDA Ride For Life
      • Raised over $11,000, donated to MDA
      • Provided a special lunch punch card for all riders registered. All completed cards gave the rider a $5 registration discount, paid by LVRG
    • Participated at MDA VIP Day at the MDA Summer Camp
    • Participate in MDA Lock-Up Program at restaurant locations and home office
    • Sponsor and participant in annual MDA Black & Blue Balls
      • LVRG Red Robin was the Honoree at the 2015 MDA Black & Blue Ball for all our contributions to the cause and the charity
    • A team from our Neshaminy Red Robin had the honor to cook lunch at the MDA Camp in Philly for all the campers, donating their time, burgers and hot dogs
    • A team of Red Robin GMs did a tie-dye shirt activity with the kids during summer camp in 2015
    • MDA Shamrock Sales
      • 2013: Sold $14,800
      • 2014: Sold $26,611
      • 2015: Sold $34,592
      • 2016: Sold $65,505.70

Women’s 5K Classic (W5K)

  • Partnership over 10 years old
    • Serve free, hot Red Robin potato soup to over 5,500 women who participate in this one-day event, including to all W5K volunteers, donation valued at $5,000
    • Have a Red Robin team walk/run in the event with special Team Red Robin shirts
    • Only company to donate free, hot food at event

womens-5kwomens-5k-2

Shop With Cops

  • Annual holiday event with Colonial Regional Police Department
  • Donate food and presents, hosted at our Northampton Crossings Red Robin location to all kids, cops and volunteers for this event
  • Decorate and have Red make it a great day for kids
  • Every child is given a gift from Red Robin and all cops and volunteers receive a thank you card and RR gift card to thank them for their service to this event

 

LVRG Red Robin Military Food & Supplies Drive

  • Held first ever company food and supplies drive for troops overseas
  • Held the drive for two weeks from February 18 – 28th, 2013 in all 19 LVRG Red Robin restaurants
  • LVRG received spotlight recognition about this military drive in publications such as The Morning Call in the Lehigh Valley, Technomic Foodservice Monitor, CBS’s MarketWatch as well as community calendars for local radio stations
  • Boxed and shipped a total of 33 boxes of food, games and toiletries to troops in various areas overseas
  • The total weight of all boxes shipped was 1,151 lbs. and the shipping was paid in full by LVRG

military-drive military-drive-3 military-drive-2

St. Luke’s Bi-Annual NICU Reunion Celebration

  • Participated since the inaugural event in 2012 at the Lehigh Valley Zoo asthe main food sponsor
  • Donated burgers, chicken sandwiches, Gardenburgers®, kids burgers and chips to about 400 families whose children were in the NICU
  • Red Robin mascot is on site and tours the zoo with the children and walks with them during the NICU children’s parade

Justin Sheftel Annual Softball Tournament & Mixologist Event

  • Participated since 2010, which was the 6th Annual Softball Tournament, but 3rd Annual Mixologist Event
  • Exclusive sponsor of the Mixologist event, with the message geared towards having fun, non-alcoholic drinks and not to drink and drive, in honor of 2005 Parkland High School graduate, Justin Sheftel, who was hit and killed by a drunk driver while crossing the street
  • Donate all the supplies such as drink ingredients, napkins, cups, straws, ice, etc.
  • A bartender from our four local Red Robin locations create their own unique, fun, nonalcoholic beverage and serve it at the Mixologist event during the softball tournament
  • The drinks are judged by distinguished members of the area (i.e. US State Representative Charlie Dent, Baseball Hall of Famer Steve Carlton, LVRG CEO Jim Ryan, LVRG VP of Ops. Mike Axiotis, etc.)
  • The winner receives an award and internal company bragging rights for the year
  • Red Robin mascot on site during the day for the kid activities and during Mixologist Event

 

Other Non-Profits & Events

  • CureSearch Pediatric Cancer Walk
  • Arthritis Walk Event
  • Easter Seals Walk Event
  • MS Walk Event
  • JDRF Walks to Cure Type 3 Diabetes
  • Central Penn Parent Family Favorites Festival
  • Slapshot Event: Play It For Charity (for Breast Cancer)
  • Casting For Recovery Program to benefit women battling breast cancer
  • Lehigh Valley International Airport Air Show
  • 13 years of the Annual Red Robin Summer Bash at Tilghman Square Red Robin
  • Red Robin Corn Maze

AND SO MANY MORE!