Red Robin Launches iPhone Customizer App

April 11th, 2011

Screenshots from Red Robin's Customizer App for the iPhone - 1. app main screen, 2. customizer screen with burger put together, 3. customizer screen with burger separated vertically into pieces, 4. nutritional information summary screen

Red Robin just launched a first-of-its-kind Customizer iPhone app to give Red Robin guests nutrition information in the palm of their hand. With the new iPhone app, Guests now have the ability to choose a menu item; add or remove ingredients; add sides, desserts and beverages; calculate the nutritional values; and save meal creations to refer to or edit again later.

Whether you’re counting calories or just want to select among a wide variety of craveable toppings for your gourmet burger, the Red Robin Customizer app can help consumers make dining choices on the fly.

The iPhone app offers a variety of features including:

  • Create a meal: allows you to easily create and save meals on your phone including burgers, sandwiches, wraps, salads and kid’s meal items.
  • Add/subtract feature: all menu items are displayed as they are served at the restaurant, but the app allows users to add or subtract items to their taste preferences.
  • Customized comparison: shows a side-by-side comparison of the original order and the custom order, allowing users to add or subtract calories easily.
  • Save feature: allows you to save customized meals within the application, so you can revisit your favorite orders again and again.

Visit the Red Robin Customizer’s page in the iTunes store for an overview of the app and to access information on downloading.