Patricia Meyers

Director of Marketing
Patricia Meyers portrait

Overview and Strengths

Patricia Meyers, our first truly homegrown director, is a living embodiment of our core BURGER Values. As our self-proclaimed “head corporate cheerleader,” she brings bottomless creativity, fun, organization, focus, follow-through and unwavering enthusiasm to a whirlwind of activities. A strong manager who leads by example, she oversees our marketing budget, leads all outward facing initiatives and creates most marketing and training materials. Patricia leads, grows and continually nurtures our involvement with charities, non-profits and a large network of community partnerships. Whether she’s developing effective strategies, leading marketing projects, furthering the engagement of team members, helping our communities or helping us to celebrate ourselves, Patricia is a beam of positive and creative energy.

A LVRG Success Story

Patricia grew up in Allentown, PA and attended the Parkland School District in Lehigh Valley. As a child, she had a gift for art and drawing and learned computer graphic arts, including use of Adobe Photoshop and Illustrator in high school. Combining her love of graphic design with the practicality of business, she earned a Bachelor of Science in Marketing at the University of Scranton. In addition to her studies and multiple campus activities, Patricia found the time to work 30 hours a week as a server at the newly constructed Red Robin in nearby Dickson City. Hired for her positive attitude and boundless drive, Patricia eagerly learned service through Lehigh Valley Restaurant Group’s extensive Red Robin training program.

A year later, as a top server, she attended our Certified Designated Trainer (CDT) Boot Camp and passed the CDT test to train newly hired team members in a variety of positions. Successful in this additional role, she stepped up as the To-Go Marketer where she increased to-go sales and made community involvement a vital part of this role’s evolution into our current outward facing Local Restaurant Marketer (LRM) function. After college graduation, she accepted our offer for Recruiting Manager, working out of our Allentown corporate office. Patricia was then promoted to Manager of Restaurant Training, oversaw all training for hourly team members in 17 restaurants and played a vital role in multiple New Restaurant Openings (NRO). One year later, Patricia was our first and only choice for Manager of Marketing, then Senior Manager of Marketing, now our first Director of Marketing. In this position, she and her Senior Local Restaurant Marketer created the formal training program for the Local Restaurant Marketer.

Specialties

  • Creative Design
  • Marketing Strategy
  • Restaurant Openings
  • LRM Program
  • Community Outreach
  • Website Content & Design
  • Partnerships
  • Catering Program
  • PR and Charity Events

Sporting Partnerships

Patricia has initiated, grown and nurtured a wide and impactful network of community partners including: the Mohegan Sun and PPL arenas; the Hershey Bears, Reading Royals, Lehigh Valley Phantoms and WilkesBarre/Scranton Penguins professional hockey teams; the Reading Fightin’ Phils, Harrisburg Senators, Lehigh Valley Iron Pigs, and Scranton/WilkesBarre RailRiders minor league baseball teams; the Lehigh Valley Steelhawks indoor football team and their Jr. Football League; the Red Robin Presents Marty Nothstein’s Bicycle Racing League; and the Quakertown and Parkland Area soccer clubs. Patricia has developed and implemented multidimensional marketing programs and creative promotions with all.


Patricia’s Scope and Activities

  • Manages Senior Local Restaurant Marketer (SLRM) and 21 LRMs
  • Collaborates with Executive Team on budgets, goals & plans
  • Implements marketing vision
  • Runs LVRG website
  • Develops & implements marketing programs and collateral
  • Promotes Catering Program
  • Red Robin Gourmet Burgers Corporate Marketing Interface
  • Organizes & runs external events

Charity/Non-Profit Initiatives

  • Helped LVRG raise over $0.6M for The Leukemia & Lymphoma Society (LLS) since 2010
  • “Executive Director Award” from the Central PA LLS Chapter
  • “Mover and Shaker” Award from the Eastern PA LLS Chapter
  • Helped LVRG raise over $220K for Muscular Dystrophy Association (MDA) since 2012
  • Allentown MDA Black & Blue Ball Executive Committee Member
  • MDA Lock-Up Participant
  • Military Supply Drives
  • Gift Card Fundraising Program
  • LRM Programs: Red and Buddy appearances, Burgers for Books, Trail of Treats, Miracle League Blood Drives, Walks and more

Education

  • Mini-MBA in Digital Marketing from Rutgers Business School
  • Bachelors of Science in Marketing from the University of Scranton