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Red Robin Launches Band Competition for Summer Bash

April 11th, 2012
By Mary Ellen Alu
Wednesday, April 11, 2012 at 11:53 AM
The winning band in Red Robin’s “Road to the Stage” contest will open for the musical group UUU at a summer bash outside the restaurant in South Whitehall.

For the first time as part of its annual Summer Bash at Tilghman Square, Red Robin is sponsoring a “Road to the Stage” competition for bands who want a chance at opening for the musical group UUU.Shot from the crowd of a band onstage, waving to the audience

The winning band in the battle-of-the-bands contest also will receive $500 and other prizes.

Once the summer bash planning team narrows down the entries, the community will have the opportunity to vote on the semi-finalists.

This year’s 11th annual summer bash outside the Red Robin, at 4688A Broadway, Tilghman Square, South Whitehall, will be held Aug. 24.

“We want to get the community more involved in the Red Robin Summer Bash and wanted to hear and learn…what they want to see and hear,” said Patricia Sobaru, senior marketing manager at the Lehigh Valley Restaurant Group, Inc./Red Robin, in an email.

She said the group’s senior local restaurant marketer, Rachael Minor, came up with the idea because local bands were asking how to get involved in the bash and people were making band suggestions on the Red Robin Summer Bash Facebook page.

Here’s how to enter the contest:

* Any interested bands must submit a link to a video as their “entry” into the competition. The contest began on Tuesday, April 10.

* All entries must be received by e-mail by 11:59 p.m. (Eastern Standard Time) on May 10.

Official rules are posted on the Red Robin Summer Bash Facebook Page.

Sobaru said the Summer Bash Executive Planning Team will review the entries and narrow the selection to five semi-finalists. The semi-finalist videos will be placed on the Red Robin Summer Bash Facebook page.

Then, the community will vote.

* To vote on the semi-finalists, you will have to “like” the Summer Bash Facebook page. The band with the most votes will be recognized in marketing for the Summer Bash a month prior to the event and will open for UUU.